Best Mid-Range Hotel Brand Award for Best Western Hotels 12 Years in Row
Bangkok (Thailand) – September 22, 2018 (travelindex) – Best Western Hotels and Resorts has continued its incredible winning streak at the TTG Travel Awards, receiving the title as Asia’s “Best Mid-Range Hotel Brand” for an amazing 12th year in a row!
The hotel group picked up this prestigious title at the 29th Annual TTG Travel Awards 2018, which included a major celebratory ceremony and gala dinner in Bangkok on Thursday September 20, 2018. The winners were voted for by the readers of TTG Asia, the region’s leading travel trade magazine, and its sister publications.
Best Western has now won the title of Asia’s “Best Mid-Range Hotel Brand” every year since 2007, reflecting the quality of the company’s midscale hotels and how well respected the brand is among Asia’s travel trade.
“We are thrilled to win the ‘Best Mid-Range Hotel Brand’ award once again. We have expanded our brand portfolio considerably in recent years, now operating 11 distinct brands in a range of different market segments. But we remain extremely proud of our midscale roots, so it is gratifying to know that our travel trade partners still identify us as the industry’s leading midscale hotel brand,” said Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia.
“Best Western has always appreciated and worked closely with the travel trade. Our travel agency partners are the best ambassadors a company could wish to have; they understand our products, respect our brand and promote us effectively to their clients. We are delighted with their continued support,” Olivier added.
Best Western has expanded rapidly in recent years and now offers 11 distinct brand concepts that are perfectly suited to the needs of Asia’s new generation of travelers. These include three soft brands – BW Premier Collection® by Best Western, BW Signature Collection® by Best Western, and SureStay Collection® by Best Western – and Vīb®, the trendy millennial boutique hotel concept.
These exciting new concepts are already being rolled out across Asia. The region’s first SureStay hotel opened in Thailand last year and BW Premier Collection by Best Western is now welcoming guests in Japan and Thailand. Vīb will make its Asian debut later this year, and Best Western recently signed the region’s first BW Signature Collection by Best Western hotel.
The company is also expanding its geographical presence, with a series of new openings in exciting emerging destinations such as Phu Quoc in Vietnam and Bohol in The Philippines.
“Best Western is currently embarking on one of the most significant periods of expansion in our 72-year history. With such an exceptional collection of brands, exciting new destinations and fantastic new hotels now rising all across Asia, we look forward to introducing even more guests to Asia’s ‘Best Mid-Range Hotel Brand’ in the years to come,” Olivier concluded.
About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260