Held at the Granada Conference Centre and supported by the Andalusian Tourism Board as the main sponsor, alongside Granada Convention Bureau and Junta de Andalucía, the event marked a milestone for both ICCA and the Andalusia region. This year, GAF served as a global platform for association leaders, event organizers, and destination representatives to engage in the collective mission of transforming the business events industry through sustainable, inclusive, and regenerative practices.

ICCA CEO Dr. Senthil Gopinath said: “It is an honour for ICCA to bring the Global Association Forum to the remarkable region of Andalusía. Granada is not only a culturally vibrant city, but a forward-looking destination deeply aligned with the future of sustainable events. GAF is about empowering our global network of business events professionals to drive meaningful change, and we’re proud to lead the way.”

A Future-Forward Vision for Sustainability

The Forum opened with a panel discussion exploring the present and future of sustainability. Participants explored the challenges and opportunities facing the industry, emphasizing that real transformation requires a shared effort. The concept of “When you want to go fast, you go alone. When you want to go far, you go together,” became a key theme that guided the discussion.

The Ignite Sessions showcased how associations are taking tangible steps toward sustainable operations, including promoting public transport and community engagement and introducing inclusive practices such as onsite childcare and accessible gala dinners. Delegates also took part in Collaboration Labs to co-create actionable sustainability strategies while voicing their needs and priorities. ICCA will integrate these insights into its evolving Sustainability Action Plan, reinforcing its commitment to member-driven progress.

The final day featured the launch of ICCA’s Food Waste Toolkit for Associations during a hands-on session on reducing food waste. This toolkit provides associations with practical tools to reduce environmental impact while promoting more conscious event catering.

Granada as a Model Destination for Sustainable Events

The forum concluded with a cultural evening, including a private guided tour of the Alhambra, celebrating the region’s rich heritage. Beyond its historical allure, Granada showcased its capacity as a leading MICE destination dedicated to sustainable growth, inclusivity, and global collaboration.

ICCA Head of Association Engagement Dermot Ryan said: “Only by working together can we create more sustainable meetings. This spirit of partnership was at the heart of the Global Association Forum 2025 in Granada, with international associations and ICCA Members learning together, sharing experiences and insights, and crucially, building relationships to enhance future collaboration around sustainable meetings.”

A report with learnings, outcomes and recommendations will be shared in the coming month. ICCA extends its thanks to all partners, speakers, and attendees who made the Global Association Forum 2025 a catalyst for a more sustainable, inclusive, and impactful future.

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