Methodology


The TOP25 Hotel Guides leverage the world’s first independent rating system based on artificial intelligence (AI) combined with human expertise, the Hotel Rating Index (HRI).

The Hotel Rating Index is a multi-asset, multi-level rating and scoring technology platform that uses big data, machine learning, natural language processing and human expertise to deliver a benchmarked rating index. The resulting index is a composite of several assets indicators.

We look at the hotel and accommodation ecosystem through a multi-lens perspective, applying an objective measuring standard based on opinion mining, emotional AI, social markers, and algorithms that understand and analyze the make-up of data, and, finally, professional experts assessment.

The Hotel Rating Index asset indicators are, but not limited to:
* Review content analysis by AI
* Emotional AI & Opinion mining
* Critics and media mentions
* Social media engagement
* Social markers
* Ambience and comfort
* Location and views
* Interior décor
* Quality and choice of amenities
* Cleanliness
* Dining facilities on site
* Welcome and staff interaction
* Room size and layout
* Room service
* Overall experience
* Value for money
* History of ratings and rankings
* User generated ratings
* Online presence and footprint
* Experts assessments

At TOP25 Hotels the logical ranking is based on the Hotel Rating Index.