Bangkok, Thailand, March 6, 2026 / TRAVELINDEX / Jim Thompson marks its 75th anniversary with the launch of a global celebration, reflecting its evolution from a Thai silk pioneer into an international lifestyle brand while honoring its heritage and continued transformation. Founded on the belief that Thai silk belonged on the world stage, Jim Thompson marks 75 years of evolving from a Thai silk pioneer into a global lifestyle brand rooted in Thailand. Today, the brand spans fashion, home furnishings, hospitality and creative experiences, supported by a retail presence of 31 stores across key destinations including Bangkok, Chiang Mai, Phuket, Samui, Krabi and Pattaya. This evolution is anchored by immersive brand destinations such as the Jim Thompson Heritage Quarter and the brand’s first integrated lifestyle store at One Bangkok.

A defining milestone in recent years was the development of the Jim Thompson Heritage Quarter between 2022 and 2023. Conceived as a cultural and creative destination, the Quarter brings together heritage, design, exhibitions, dining and retail, marking a shift from product-led storytelling to experience-led engagement. This approach continues to inform the brand’s broader lifestyle strategy across its business units.

Jim Thompson’s global relevance has been shaped through a focused portfolio of partnerships and collaborations across travel, hospitality and culture. These include a multi-year collaboration with Thai Airways, extending the brand’s design language into curated amenity kits and cabin comfort wear from 2023 to 2026, alongside hospitality collaborations with Four Seasons. The brand’s presence in global culture is further reflected through international productions such as The White Lotus Season 3, as well as curated travel experiences developed with DTH Travel for The Blue Jasmine x Jim Thompson train.

In fashion, collaboration remains central to Jim Thompson’s creative direction. The Artists in Residence program, launched in 2023, brought together Thai artists Pichaya Osothcharoenpol, Nakrob Moonmanas and GOH M, each contributing distinct visual languages that bridged art, fashion and contemporary Thai identity. The program continued in 2025 with the Scarf Edition, featuring Juli Baker and Summer, Lili Tae and Pomme Chan. These initiatives sit alongside collaborations with designers and brands including ASAVA, FitFlop, PAÑPURI, VVON SUGUNNASIL, SARRAN, Zee NuNew, Baan Krua and Lisa Von Tang, extending the brand’s fashion dialogue across generations and audiences.

Within interiors and furnishings, Jim Thompson has presented Spring collections at Paris Déco Off in successive editions including Creative Director Vichada “Dao” Sitakalin’s 2026 collection, Oriental Odyssey, which reinterprets archival motifs through contemporary craftsmanship, reaffirming the House’s creative legacy. Across landmark hotels, resorts, and restaurants, the brand’s textiles and wallcoverings shape distinctive hospitality environments worldwide.

In the past three years, the company has delivered more than 500 projects across 60 countries worldwide, spanning hospitality, luxury retail boutiques, and high-end residential developments, reinforcing its global reach.

A recent highlight is ‘Wild’ a textile collection developed in collaboration with internationally acclaimed architect and designer Bill Bensley, whose Bangkok- and Bali-based creative atelier, BENSLEY, has created more than 200 distinctive resorts, hotels, and palaces across over 30 countries.

Food and beverage continues to play an integral role in expressing the Jim Thompson lifestyle. Anchored by Jim Thompson, A Thai Restaurant, the brand’s culinary presence includes Jim’s Terrace, The O.S.S. Bar, The O.S.S. Room and Silk Café at the Jim Thompson Heritage Quarter, alongside Jim’s Terrace at One Bangkok and a second Silk Café at ICONSIAM.

“Jim Thompson has always been rooted in heritage, yet driven by evolution,” said Frank Cancelloni, Group CEO of Jim Thompson. “As we mark 75 years, our ambition is to continue bringing Thai creativity to the global stage, building a lifestyle brand that is culturally meaningful, creatively relevant, and globally connected.”

The 75th anniversary global celebration

The year-long 75th anniversary global celebration opened with the launch of the Jim Thompson 75th Anniversary coffee table book, Jim Thompson – Beyond Silk, Beyond Thailand, created in collaboration with luxury publishing house Assouline. The publication captures the brand’s journey from Thai silk heritage to global lifestyle through archival imagery, design narratives and contemporary perspectives. Following its international launch at Assouline’s Paris flagship, the book was introduced in Bangkok.

Throughout 2026, the anniversary program will continue to unfold through a series of storytelling and creative initiatives. At its heart is a commemorative short film that traces Jim Thompson’s 75-year journey through the perspective of hands – hands that weave silk, create, and pass down knowledge from one generation to the next – capturing the enduring spirit of craftsmanship and continuity at the core of the brand.

Building on this narrative foundation is Jim and I: The Weaver’s Stories, a community-driven storytelling project that explores Jim Thompson through the voices of those who have shaped its journey. Featuring 12 individuals whose personal and professional paths are closely intertwined with the brand, the series offers first-hand perspectives on craft, creativity and connection. Each story is presented through a short film and a high-impact portrait, anchored by a single unifying question: ‘What is the thread that connects you to Jim Thompson?’ Together, these voices reflect the idea that Jim Thompson is not the work of a single figure, but a collective legacy woven by many hands over 75 years.

Additional anniversary highlights unfolding throughout the year include a 75th Anniversary Capsule Collection inspired by archival patterns and Thai silk heritage. Designed to celebrate the depth of Jim Thompson’s textile legacy, the collection will be released in two phases, with the first drop in June 2026 followed by a second in October 2026. Spanning scarves, apparel, accessories and lifestyle pieces, each drop reinterprets historic prints and cultural motifs through a contemporary lens, extending the anniversary story into wearable and collectible form.

Another key initiative of the anniversary year is the introduction of the specially designed 75th Anniversary logo, to be used across global communications throughout 2026. The ‘7’, rendered in black-and-white, references the brand’s origins and the revival of Thai silk, while the ‘5’, expressed in vibrant color, reflects its evolution into a dynamic, internationally recognized lifestyle brand. Together, the logo bridges heritage and future, symbolizing Jim Thompson’s enduring legacy and continued transformation on the global stage.

About Jim Thompson
No brand spells heritage like Jim Thompson, the Thai Silk Company founded in 1951 by James H.W. Thompson, an architect, art collector, socialite, and entrepreneur who is recognized as the driving force behind the revival of Thailand’s silk industry. Jim Thompson’s disappearance remains one of Southeast Asia’s most intriguing unsolved mysteries.

Today, Jim Thompson is the iconic global lifestyle brand from Thailand with a reputation for beautiful silks and “Beyond Silk”.

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