Sawanu Travel, a leading premium cruise tour operator based in Phuket and the Andaman region, is responding to the growing global trend in ecotourism. Embracing the “Premium Eco Voyage” marine travel concept, the company blends world-class comfort and safety with a deep commitment to environmental conservation and respect for nature. This initiative seeks to set a new benchmark for marine travel—offering not only the breathtaking beauty of the ocean but also an appreciation for every wave and every unforgettable moment from beginning to end.

The rise of ecotourism — or environmentally conscious travel — is reshaping the preferences of Thai travelers who are shifting their travel behaviors — no longer focusing solely on destinations, but placing greater importance on sustainability and the overall impact of tourism. As a result, tourism operators are being driven to evolve and adapt to meet these changing expectations.

Sawanu Travel recognizes its impact on the environment and is embracing the growing trend of sustainable travel. Each itinerary is thoughtfully designed to offer meaningful experiences that celebrate the beauty of the islands and the sea, while also encouraging learning about nature and the way of life of coastal communities. This is expected to help establish sustainable marine tourism standards that are mutually supportive and grow sustainably together.

Guided by its vision to become Phuket’s leading premium cruise tour operator, Sawanu Travel strives to embody the perfect balance of Thai cultural charm, world-class comfort, and unforgettable experiences. Beginning in the fourth quarter of 2025, the company aims to establish itself as an eco-friendly luxury cruise brand that champions sustainability — preserving marine ecosystems, enhancing traveler well-being, and celebrating local traditions.

Mr. Nattawut Sawatyanon, Executive of Sawanu Travel Co., Ltd., shared, “At Sawanu Travel, our goal is to deliver exceptional cruise experiences that truly meet the needs of travelers exploring Phuket and the Andaman Sea. We not only understand what our customers seek from their sea journeys, but we also deeply appreciate the beauty and value of nature — and are committed to preserving it for Thailand and the world for generations to come.”

He added, “Our thoughtfully designed itineraries to experience the beauty of various islands allow visitors to experience the charm of the Andaman Sea while catering to the new generation of travelers who value sustainability and environmental preservation. Every Sawanu Travel’s voyage is crafted to create meaningful experiences — not only for our guests but also for the planet. This commitment has earned the trust and confidence of travelers from all around the world.

“We believe that true tourism is found in experiences that delight travelers while preserving and restoring the natural beauty. That’s why Sawanu Travel’s premium speed catamaran tours are carefully designed to ensure every journey is comfortable and safe, and sustainably reduces environmental impact. Beyond the tours, we also engage in social and environmental initiatives, including marine debris cleanups and sea turtle releases, to actively contribute to the conservation of Thailand’s stunning oceans, ensuring they remain a destination that everyone wants to experience,” said Mr. Nattawut.

For its social and environmental initiatives, Sawanu Travel began by partnering with Mu Ko Similan National Park in Phang Nga Province as a host sponsor, providing a boat for the “Save Similan” activities — releasing sea turtles back into the ocean and returning hermit crabs to their natural homes. These activities were held in preparation for the upcoming tourism season on October 1, 2025, at the Surin Islands and on October 11, 2025, at the Similan Islands. These initiatives mark the beginning of Sawanu Travel’s journey toward becoming an eco-friendly luxury cruise operator that is committed to promoting sustainability. Through 2026, the company has laid out a series of social and environmental projects, including composting food waste for local farmers and setting a goal to reduce plastic bottle usage by more than 50% by 2026, by campaigning for tourists to bring their own water bottles. In addition, Sawanu Travel is partnering with leading Thai and international brands to develop a variety of wellness-focused activities for travelers.

Furthermore, there are projects to support and empower communities to present the diverse dimensions of Thainess, such as showcasing Baba Nyonya costumes, offering southern-style Cha Chak, and serving organic Thai fruits sourced from local farmers to visitors. Many more projects are planned for 2026, catering to travelers who seek not just a destination, but meaningful experiences that embody the “The Whole Journey Matters” philosophy.

Sawanu Travel is a premier travel operator specializing in Andaman Sea excursions. Founded by a passionate sea enthusiast with a vision to elevate marine tourism, the company is dedicated to delivering exceptional travel experiences. By combining premium service, modern vessels, and outstanding hospitality, Sawanu Travel ensures that every journey is more than just a vacation — it’s a truly memorable adventure.

Currently, Sawanu Travel operates more than 25 vessels, from private yachts to speed catamarans, offering over 15 popular itineraries around Phuket. The company also plans to expand its offerings to the Similan and Surin Islands later this year. Sawanu Travel offers unique experiences with international standards, safety, and premium service reminiscent of business-class travel. Guests enjoy authentic Thai hospitality, characterized by warm smiles and attentive service, creating journeys that exceed expectations. Committed to becoming a leader in marine tourism, Sawanu Travel seamlessly blends luxury, care, and sustainability in every voyage.

Source