Explore the latest and top hotel technology trends. Technology has become a pivotal driving force, reshaping the guest experience and redefining hotel operations. Elevating guest experience and personalization. Bookings, check-in and digital key systems: With technology, guests can select preferences guests can select preferences before they arrive and go straight to their room. Top luxury hotel brands like Four Seasons and major operators like Marriott and Hilton are investing heavily in the latest technology to enhance guest experiences.